Benefits of Halal Certification for Companies: Smart and Competitive Business Strategy
In today’s increasingly competitive business, companies are required to not only offer quality products, but CGG has now also met global standards and consumer values. One of the strategic steps that is now a concern for business actors is halal certification.
More than just fulfilling religious rules, halal certification has become an effective business tool to expand the market, increase credibility, and strengthen the company’s competitiveness. The following are CGG’s goals in fulfilling halal certification:
1. Expanding Domestic and Global Market Access
With halal certification, CGG can penetrate the very large Muslim consumer market, both in Indonesia and the world. Currently, the demand for halal products continues to increase globally, not only from Muslim-majority countries, but also in Western countries with significant Muslim populations such as the UK, Germany, and the United States. Halal certification opens the door to exports and significantly expands the scope of product distribution.
2. Compliance with Government Regulations
Halal certification is required through Law Number 33 of 2014 concerning Halal Product Assurance. For companies engaged in the fields of food, beverages, medicines, cosmetics, and consumer goods, ownership of halal certification is a form of legal compliance that also maintains business continuity to avoid administrative sanctions or product withdrawals from the market.
3. Strengthening Business and Distribution Relations
Many distributors, retailers, and e-commerce now stipulate halal certification as a condition of cooperation. Companies that have been certified have a greater opportunity to partner with a wider marketing network, both in the modern retail sector and exporting products abroad.
For our company, halal certification is not only a form of compliance with religious regulations or norms, but also a strategic investment in building a highly competitive, globally oriented, and sustainable business. In the long term, the presence of a halal certificate becomes an asset that strengthens the company’s position in a market that increasingly demands quality and trust.
So for you distributors, don’t hesitate to work with Kari because we have met the government’s regulatory standards that have been set. For more information, please contact the media contact listed on our website.
